What are the advantages and disadvantages for companies of
product endorsements?
1. Advantages
A solid product endorsement can build brand credibility and equity:
(Endorsements reassure customers that the quality of a product will
meet their expectations)
Help your brand be able vĩ đại stand out and be distinct: (You have the
opportunity vĩ đại phối your business and brand messaging apart from what
your rivals are doing).
It creates a higher retention rate for future customers: (Customers
who convert for you have a higher retention rate when you have a proper
endorsement pitching your goods or services, as opposed vĩ đại a standard
advertisement)
2. Dis-
Hiring people vĩ đại endorse products is costly: (If you want vĩ đại put a
famous face with your product vĩ đại pitch it, there is going vĩ đại be a cost
associated with it that some businesses may not be able vĩ đại afford).
Product eclipsing: (There are times when an advertisement, an
endorsement, or even a celebrity may overcome the brand message that
is being offered vĩ đại consumers. This occurs when the endorser takes more
time or space in the advertisement from the product or service that is
being promoted).
Risk of reputational trouble: (Companies may also be caught in the
crossfire if one of their endorsing individuals is involved in a scandal. The
resulting negative image may spread vĩ đại the advertised brand.).