Your first steps in online success Quiz Answers
Hamish is a successful hairdresser. He’s decided đồ sộ grow his business by opening another salon làm tóc. Hamish doesn’t have an online presence yet, but thinks this might help. Which of his business goals could being online help him achieve?
Select All Correct Responses
A) Attract new customers
B) Gather customer feedback
C) Source new hair colouring products
D) Advertise extended opening hours
Hamish has created a trang web with an online booking system for his salon làm tóc appointments. He wants đồ sộ engage more with his customers and came up a list of goals. Help Hamish đồ sộ match each task with the online tool you think he should use đồ sộ achieve his goal.
Question 1 of 4: Gather customer feedback
- An online gallery
- Email survey
- A map
- Social truyền thông media page
Question 2 of 4: Tell customers about the extended opening hours
- An online gallery
- Email survey
- A map
- Social truyền thông media page
Question 3 of 4: Show customers Hamish’s latest hair looks
- An online gallery
- Email survey
- A map
- Social truyền thông media page
Question 4 of 4: Help local customers find the new salon
- An online gallery
- Email survey
- A map
- Social truyền thông media page
Hamish’s trang web isn’t getting as many visitors as he’d lượt thích. He’s heard that tìm kiếm engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you đồ sộ do?
Question 1 of 4: Buy ad space on a tìm kiếm results page
True
False
Question 2 of 4: Bid for keywords đồ sộ display your nội dung in tìm kiếm engines
True
False
Question 3 of 4: Tag keywords within your trang web content
True
False
Question 4 of 4: Optimise your website’s design
True
False
Despite his digital presence, the number of hits on Hamish’s trang web is still low. He’d lượt thích đồ sộ use analytics đồ sộ find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.
Question 1 of 4: Show which pages of a trang web are most popular.
True
False
Question 2 of 4: Log which items of the trang web are clicked on.
True
False
Question 3 of 4: List which parts of the trang web a user doesn’t lượt thích.
True
False
Question 4 of 4: Identify where in the world visitors are logging on from.
True
False
Your first steps in online success Quiz Answers
Question 1: Which tool helps you measure the success of your website?
A: Keyword Planner
B: Ad Gallery
C: Ad Preview Tool
D: Analytics
Question 2: Which of the following statements is true when it comes đồ sộ taking a business online?
A: Stick đồ sộ what you are doing and don’t make changes
B: The same nội dung works across online and offline platforms
C: Use analytics đồ sộ make informed decisions
D: Use analytics đồ sộ track your customers across the Internet
Question 3: Which term best describes the business activity that occurs when trang web visitors buy products or services from you online?
A: E-commerce
B: Display advertising
C: Search engine marketing
D: Pay per click
Question 4: Which of the following statements is true when marketing your business online?
A: You need a trang web đồ sộ show up in tìm kiếm results
B: You’ll reach a similar client base đồ sộ the one you have in the real world
C: You’ll be seen by the same volume of customers whether you use tìm kiếm advertising or not
D: Social truyền thông media is a great way đồ sộ engage your audience